Ever wondered where Puro Coffee began—and why it’s so much more than just a cup of coffee?

In this short video from the Miko Coffee YouTube Channel, we take you back to the roots of Puro: a brand born with a purpose. From the Belgian roastery of Miko, founded in 1801, to our commitment to fair trade, sustainability, and rainforest protection, this video captures the heart and history behind every Puro blend.

🎥 Watch now:

Why Puro?

• 💚 100% Fairtrade Coffee

• 🌱 A pioneer in rainforest conservation with over 2 million trees protected

• 🌍 Working hand-in-hand with local communities, farmers, and conservation partners

• ☕ Crafted with love by Miko, one of the oldest coffee roasters in the world

Whether you’re new to Puro or have been sipping with us for years, this video is a beautiful reminder of why we do what we do.