The Big Coffee Questions

Understanding the coffee consumption benefits and risks is key to getting the most out of your daily brew. Coffee is more than just a morning ritual; it’s a global phenomenon that fuels our days. Yet while we relish our daily cup, questions remain about coffee consumption benefits and risks: How many cups of coffee a day are truly beneficial? Can there be too much of a good thing? When is the best time to drink coffee? And should you really avoid that afternoon pick‑me‑up to ensure a good night’s sleep?

Did you know that you don’t even have to have hot coffee every day? You can indulge with a refreshing iced cappuccino slushy—the ultimate year‑round treat for coffee lovers.

How Many Cups of Coffee a Day Is Good?

The answer to this question can vary depending on individual tolerance, but general recommendations suggest that 3 to 4 cups of coffee per day can be beneficial for most adults. This amount has been associated with various health benefits, including enhancing memory and focus, it reduced the risk of certain conditions like Parkinson’s and Alzheimer’s and it can help combat stress in the body.

However, it’s worth noting that drinking more than 4 cups a day may lead to negative effects, such as increased heart rate, anxiety, digestive issues, and trouble sleeping. The key is moderation.

When Is the Best Time to Drink Coffee?

Timing your coffee consumption can maximize its benefits. The best time to drink coffee is typically between 09:30 AM and 11:30 AM. This window is when your body’s cortisol levels naturally dip, making your coffee consumption more effective in boosting alertness and energy.

Avoid early mornings like right after waking, as your cortisol levels are at their peak. Consuming coffee during this time can reduce its effectiveness and may lead to a dependency on caffeine. I think its too late for most of us!

Should You Avoid Coffee After a Certain Time?

Yes, it’s advisable to limit your coffee intake in the afternoon and evening. Caffeine has a half-life of about 5 to 6 hours, meaning that if you drink a cup of coffee at 3 PM, half of that caffeine is still in your system by 8 PM. For many people, consuming caffeine too late in the day can disrupt sleep patterns, making it harder to fall asleep and reducing sleep quality.

Coffee can be a delightful and healthful part of your daily routine when consumed in moderation. Stick to 3 to 4 cups a day, savour your coffee during the mid-morning hours, and steer clear of caffeine in the late afternoon and evening to maintain optimal health and sleep quality. So, enjoy your next cup, knowing you’re making informed choices for your well-being!

Sourcing with a Conscience

Beyond taste and caffeine content, the origins of your coffee beans have real-world impacts. Sustainable sourcing practices protect fragile ecosystems by promoting shade‑grown coffee (which preserves biodiversity), reducing chemical inputs, and supporting soil health. When farmers are paid a fair wage, they’re empowered to invest in better farming methods, community infrastructure and education — creating a virtuous cycle of quality and care. Our Puro range of coffees is a perfect example of a Faitrade coffee in action, drinking this brand supports the coffee-industry in a manner that supports small scale farmers, the industry as a whole, as well as the environment with sustainable farming practices.

Why Fairtrade Matters

One of the simplest ways to make your morning cup more ethical is to choose Fairtrade‑certified beans. Fairtrade guarantees that farmers receive a minimum price for their crop, plus an additional premium they can direct toward community projects like schools, healthcare and clean water systems. By opting for Fairtrade coffee, you’re not just fuelling your day — you’re helping build a more equitable global coffee economy. Find out more at Fairtrade

Looking for some more information, reach out to one of our passionate staff members through our contact page.